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Trusted by the Industry

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Building Stronger Cannabis Markets

For Brands and Dispensaries, we work in the field, train budtenders and build customer confidence and loyalty. For Individuals, we bring memorable plant experiences to your special event.  

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Dispensary Performance ~ Budtender Training & Customer Education

Brand Market Growth ~ Showcase Activations, Retail Education, Brand Ambassadors, Wholesale Account Enablement

Premium "Black Glove" Private Experiences ~ Weddings, Bachelor/ettes, Getaways, Special Events

Our Services
For Dispensaries, Brands, Industry Teams, Individuals

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Budtender Training, Learning & Development Certifications

Build Knowledge, Strengthen Consultations, Create Confident Customers

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Customer Education, Classes & Retail Activations

Education & Experiences That Bring Customers In—and Keeps Them Coming Back, Confident and Loyal

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Brand Ambassadors & Field Staffing

Extend Your Brand’s Reach with Expert Educators, Without Building a Full-Time Field Team

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Account Management & Order Lifecycle Management

Consistent Retail Support with Actionable Market Intelligence - We Handle & Grow Your Accounts

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Brand Consumption Showcases & Tastings

Guided Cannabis Experiences That Educate, Engage and Inspire

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"Black Glove" Private Event Services (Legal & Insured)

Elevated Cannabis Hospitality for Life’s Most Memorable Moments

Vanessa, Owner

"After we participated in Higher Function’s training on concentrates, we saw a significant increase in concentrate sales.

 

Training gave our team the knowledge and confidence to understand products, explain how to use them, and make informed recommendations.

 

As a result, we expanded our concentrates selection because our budtenders were better equipped to educate and sell the category.

 

We plan on using them for future educational staff training."

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Rita, Founder

"We received great reviews. We could not have done this without Higher Function.

Almost everyone described the event as a great learning and educational experience. HarvestWorks gained meaningful momentum and recognition.

Thanks again — your team was amazing."

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Sami, Events Director

"Higher Function has been a great partner as we build our presence and relationships in New Jersey, helping us build meaningful relationships with budtenders and customers.

 

Their team’s product education and professionalism have helped us create compliant, engaging experiences at events, giving customers and budtenders the opportunity to learn about Illicit and experience our products firsthand.

 

Beyond their expertise, Higher Function is simply a pleasure to work with. Their team is organized, punctual, communicative, and always brings great energy to every event."

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Katie, Marketing Manager

"Higher Function has been a great partner, especially when it comes to consumer education and helping us better understand the New Jersey market.

 

Through events and activations, we’re able to connect directly with consumers and retailers and receive valuable, real-time feedback on our brands and products. That insight helps us identify what’s resonating, better understand preferences and questions, and ultimately make more informed marketing and brand decisions.

 

What stands out most about Higher Function is their ability to create authentic opportunities for education, engagement, and connection between brands and the people experiencing the products."

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Ranch, CEO

"Higher Function has become my go-to choice for concentrate education and "dab bar" management at The Other Magazine's events in New York.

 

They have been able to bring in concentrate sponsors, integrate them amazingly into the dab bar set up, and just keep things running smoothly for hours at our events!"

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Ally, Manager

"Since training, we have seen growth in concentrates sales month over month, and are more prepared to make recommendations to customers!

 

We’ve seen more love for items like "full spectrum", "solventless" and "RSO"!

 

When we educate ourselves and pass that to customers, everyone wins!"

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